Welcome to the Journal
This blog is where I share what I’ve learned (and what I’m still learning) about building a business that lasts — one that’s rooted in clarity, leadership, and purpose. It’s part behind-the-scenes, part business strategy, and part personal journal.
I’m not fancy. I’m a mom, a business owner, wife, a real person who shows up — without makeup — doing the work, making mistakes, and figuring it out as I go. This space is about showing up imperfect and being honest about being a work in progress.
If you’re a bakery or small business owner, I hope these reflections and lessons help you feel less alone, more equipped, and more grounded in your next steps. And if you’re part of my leadership team — this space is for you, too. Think of it as a working resource to understand how we lead, make decisions, and show up for the people we serve.
New here? Start with this post — and if you want to get these insights straight to your inbox, you can subscribe to the Weekly Ops Check-in
(and yes that’s the bronze Fonz standing next to me)
Why Presence Might Be the Most Underrated Leadership Skill
If you've ever finished a conversation and realized you weren't really listening - this one's for you. How a driving lesson with my daughter became a lesson about leadership, presence, and the most underrated skill there is.
How I unintentionally started a bakery!
What started as a way to make ends meet turned into a full-fledged bakery business. Here's how I accidentally launched a bakery, what I learned, and why I'm sharing it now.
Yes, And — A Better Way to Lead (Most of the Time)
What started as a way to make ends meet turned into a full-fledged bakery business. Here's how I accidentally launched a bakery, what I learned, and why I'm sharing it now.
Can Short-Term Thinking Hold You Back in Business? What I’ve Learned
If you’ve ever told yourself “this is just a busy season,” this post is for you. Learn how shifting to decade-thinking can change how you lead, plan, and grow.
Is It Supposed to Get Easier?
What started as a way to make ends meet turned into a full-fledged bakery business. Here's how I accidentally launched a bakery, what I learned, and why I'm sharing it now.
Intention Isn't Enough (But It's a Start)
If you've ever set a big intention and watched it sit there untouched - this one's for you. Why intention alone isn't enough, and the three-word shift that finally turned wanting into doing.