This blog is where I share what I’ve learned (and what I’m still learning) about building a business that lasts — one that’s rooted in clarity, leadership, and purpose. It’s part behind-the-scenes, part business strategy, and part personal journal.

I’m not fancy. I’m a mom, a business owner, wife, a real person who shows up — without makeup — doing the work, making mistakes, and figuring it out as I go. This space is about showing up imperfect and being honest about being a work in progress.

If you’re a bakery or small business owner, I hope these reflections and lessons help you feel less alone, more equipped, and more grounded in your next steps. And if you’re part of my leadership team — this space is for you, too. Think of it as a working resource to understand how we lead, make decisions, and show up for the people we serve.

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(and yes that’s the bronze Fonz standing next to me)