Running a bakery is hard.
You’re doing the work. You’ve got the sales. You’re building the team. But it still feels overwhelming.
I share what’s working inside my bakery — and what might help you too.
Systems, strategy, and leadership lessons from a growing bakery brand. And yeah, I’ll share what didn’t work too.
If you want a peek behind the scenes and a weekly dose of clarity, come along.
<<Get the Weekly Ops Check-In>> straight to your inbox.
Let’s be real — running a bakery is no joke.
Are you building systems?
Delegating with confidence?
Tracking what really matters — or just trying to keep up?
I’m Melissa — I created this space to share the tools, systems, and mindset shifts that helped me take back my time and build a business that actually works. If they help you too, that’s a win.
STOP HOLDING IT ALL TOGETHER ALONE
Leadership, systems, and strategic marketing are your most powerful — and most often ignored — growth tools.
Around here, we’re not chasing hustle. We’re building businesses that withstand the hard seasons. We build businesses that allow us to live the life we dream — with strategy that fits the season we're in, not someone else’s highlight reel.
Because when we lead well, build smart systems, and market with intention, overwhelm fades — and time, profit, and joy take its place.
Read the Journal
From one bakery founder to another — real talk, real tools.
Hi, I’m Melissa — bakery and CPG founder, systems nerd, and your behind-the-scenes guide to running a food business.
I’m here to share what I’ve learned, so maybe your path can be clearer, your systems stronger, and your days feel a whole lot less overwhelming.
I’ve been been a bakery owner for over 16 years. What started in my home has grown into a seven figure business with a team of 18.
→ Start here to get the tools and strategy you need to grow your business and love it.